Language shapes the way we think. The words we choose can either reinforce outdated stereotypes or foster inclusivity. In tech, where diversity and innovation go hand in hand, using gender-balanced language isn’t just about being “politically correct”—it’s about creating an environment where everyone feels welcome, valued, and seen.

Why Does Gendered Language Matter?

Many common phrases, job titles, and descriptors have historically defaulted to masculine terms. Words like “chairman,” “mankind,” or “coding ninja” might seem harmless, but they subtly reinforce the idea that certain roles are inherently tied to a specific gender.

This becomes even more apparent in professional settings, where language plays a crucial role in shaping perceptions. Consider a call for speakers at a tech conference (and this is actually my mistake from a call to action to Morgan Stanley’s annual tech expo):

Before: “Are you a tech wizard, a coding ninja, or an innovation evangelist with a story to tell?”
After: “Are you a tech trailblazer, a problem-solving pro, or an innovation champion with a story to tell?”

The revised version maintains excitement while avoiding gender-coded terms like “wizard” or “ninja,” which might unconsciously signal a male-dominated space.

These small shifts in language can make a big difference. When job descriptions, event invites, or everyday conversations use gender-neutral terms, they create a space where people of all identities feel included.

Beyond Words: Creating a Culture of Inclusion

Language is just one piece of the puzzle. While using gender-balanced terms is important, it should be part of a broader commitment to inclusion in hiring practices, workplace culture, and leadership representation.

• Review job descriptions for unintentional bias. Words like “rockstar” or “hacker” can be off-putting to those who don’t see themselves reflected in these terms.
• Encourage diverse representation in leadership, speaker lineups, and panels.
• Be open to feedback and willing to evolve language as societal norms change – someone called out me privately on using the wrong terms.

Final Thoughts

Choosing inclusive language isn’t about policing words—it’s about ensuring that everyone has a seat at the table (or a role in the codebase). Tech thrives on diversity of thought, and that starts with making sure our language reflects the world we want to build.

So next time you’re writing a job post, conference invite, or team email, take a moment to check if your words are truly welcoming to all. A small tweak could make a big impact. 🚀