Jobs’ focus

Steve Jobs, the co-founder of Apple Inc. and one of the most iconic figures in the tech industry, was known not only for his visionary ideas but also for his relentless focus. He famously said, “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.” This quote encapsulates a fundamental aspect of his success and can serve as a guiding principle for individuals seeking to achieve their goals and make a significant impact in their chosen field. In this article, we will explore the wisdom behind Jobs’ words and how his approach to focus can be applied in our daily lives.

The Essence of Steve Jobs’ Quote

When Steve Jobs spoke about focus, he wasn’t referring to a sporadic burst of attention or a sporadic effort to concentrate. Instead, he was advocating for a continuous and unwavering dedication to one’s objectives. Jobs believed that to accomplish great things, one must commit to a relentless pursuit of their goals, not just during business hours or on particular days of the week, but every minute of their life.

Jobs’ Own Focus

Jobs’ personal and professional life exemplified the principles he spoke of. His journey in co-founding Apple, being ousted from the company, and then returning to transform it into one of the most influential technology companies in the world was a testament to his exceptional focus. He had an unyielding commitment to his vision and was willing to make tough decisions to see it realized.

Applying Continuous Focus

  • Set Clear Goals: To achieve continuous focus, one must first establish clear, well-defined goals. Jobs always had a precise vision of what he wanted to achieve, and this clarity guided his actions.
  • Prioritize: Focus requires making choices. Prioritize tasks and commitments that align with your goals, and be willing to let go of distractions that hinder your progress.
  • Time Management: Efficient time management is crucial. Jobs was known for his daily routines, which allowed him to optimize his time and maintain focus consistently.
  • Mindfulness: Cultivate mindfulness by being present in the moment. It’s about giving your full attention to the task at hand and resisting the urge to multitask.
  • Perseverance: Continuous focus requires resilience. Understand that challenges and setbacks are part of the journey, but your unwavering commitment to your goals will help you overcome them.

Benefits of Uninterrupted Focus

Embracing a mindset of continuous focus can yield numerous benefits. It enables individuals to be more productive, make meaningful progress towards their goals, and attain a greater sense of purpose and satisfaction in their work. Jobs’ ability to focus on Apple’s mission, design innovative products, and build a loyal customer base revolutionized the tech industry and left an indelible mark on the world.


Steve Jobs’ quote, “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute,” serves as a profound reminder of the power of unwavering commitment to one’s objectives. By applying the principles of continuous focus, we can make remarkable strides in our personal and professional lives. Just as Jobs changed the world through his relentless focus, we too can achieve greatness by making focus an integral part of every minute we live.

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